Hatsune Miku is playing Coachella, but she's not human. Why brands are working with digital avatars

The virtual pop sensation, Hatsune Miku, is set to take the stage at Coachella this year, sparking a conversation about the rise of digital avatars in the entertainment industry. As brands increasingly collaborate with these computer-generated personalities, we delve into why they're becoming such sought-after collaborators and what it means for the future of marketing and music. Join us as we explore this fascinating trend and uncover the power behind working with non-human influencers.