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Hatsune Miku is playing Coachella, but she's not human. Why brands are working with digital avatars

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The virtual pop sensation, Hatsune Miku, is set to take the stage at Coachella this year, sparking a conversation about the rise of digital avatars in the entertainment industry. As brands increasingly collaborate with these computer-generated personalities, we delve into why they're becoming such sought-after collaborators and what it means for the future of marketing and music. Join us as we explore this fascinating trend and uncover the power behind working with non-human influencers.image

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