Tip #1: Make sure you’re using the best tools
Your website tools should be
deeply integrated with your CRM. More than that, your website platform should be your CRM, not just some
integration or plugin.
Your landing pages, forms, blogs,
CTAs and more should be automatically tracked on the same platform your website
is built on. As someone fills out a form, they should be added as a contact,
and an automation triggered to nurture them.
You can then sit back and watch
while it all happens seamlessly.
Tip #2: Nail your
positioning and messaging
In today’s day and age, I can
almost count on one hand the number of companies out there that don’t have any
competition.
So how do you stand out from the
crowd?
Simple:
By how you position your company and
your product.
Let’s say you’re a SaaS company
selling HR software.
One way you could stand out from
the crowd is to position yourselves as the go-to HR software for a particular type of business. For
instance, eCommerce companies with 50-200 employees, as an example.
Your messaging then needs to
effectively communicate this positioning. You ideally want to do this right
away in your ‘hero section’, so people know why you can help them within 2
seconds of landing on your site.
Tip #3: Make sure your
design lifts up the content on your site to further accentuate the experience
each visitor has
A successful website is a perfect
combination and collaboration of content and design.
In other words, the “UX” (user
experience) your customer has.
But in the same way you don’t
want to make design an afterthought, you also don’t want to spend too much of
your time focusing on it if it means you’re neglecting your site’s content.
They’re both vital. So prioritize
both.
Tip #4: Ensure you’ve got an
automated follow-up email series in place
Look:
If you’re not following up with
prospects after they input their information on your website, you’re missing
out on a lot of money.
People generally need multiple
interactions with a company before they buy. So set up an automated follow-up
email series that goes out to prospects once they fill out a form on your
website.
Tip #5: Focus on SEO to
generate more traffic
Organic traffic is awesome.
I’ve found it tends to convert a
lot better than paid traffic. (Although that doesn’t mean there’s no room for
paid traffic sources as well!)
Tip #6: Implement CRO best
practices to take your website’s conversion rate to the next level
Running simple tests to squeeze
every last ounce of ‘conversion juice’ out of your website could land you a
bunch of new leads who otherwise would have got away.
I suggest starting out with
bigger tests that are gonna be more likely to really move the needle, such as split-testing
your headlines, layout, CTAs, and more.
Tip #7: Take the Website
Conversion Assessment and discover which specific elements of your website
could be improved
Here’s the thing with these
“list” style pieces of content…
Even though the info I’ve just
given you is good, it’s not specific to your
business.
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